Ashish Patel

Sure.

And just kind of speaking to our homepage, actually, in early 2015, we decided to just remove our homepage in general or what the traditional kind of homepage experience is.

So up until we put up this Biden article, sorry, Biden interview, our homepage basically just said the words that, you know, homepage, even the word sounds old.

Find us where you live on social.

and we were just directing to those feeds.

So, uh, again, we're very atypical in the sense that, um, that the website isn't what you would see from a traditional publisher.

Uh, we're looking to kind of revamp it and see what we can do.

And likely, uh, as opposed to a traditional content experience, we'll have kind of single issue focus on, uh, that homepage.

Yeah, sure.

So speaking to, uh, some branded content, um, customers.

So,

most recently, uh, you know, we did a campaign with, um, with shell, uh, looking at a lot of, uh, gas company.

Yes.

With the, with the gas company shell shell, uh, is funding a lot of interesting innovations.

Uh, we did a few videos, uh, on some of, uh, the innovations that, uh, they're funding, such as, you know, for example, there was a kinetic light, uh, where, you know, to help, uh,

provide electricity to areas where the infrastructure is not readily available.

There's people that developed a gravity light where essentially you could stick rocks in a bag.

Bag carries a lot of weight, gravity does the trick and through kinetic energy helps you create electricity and light up rooms for school children, et cetera.

So that was one case.

We call that type of execution original episodic.