Ashish Patel

Sure.

And I don't have a full view into the branded side as I'm minding more on the editorial side of the house.

But in total, in a general package beyond Shell, what we'd like to do is at least 4 or 5 what we call hero assets that are generally about

a minute to two minutes long.

Uh, we do format specific, uh, you know, different types of assets for different, uh, different platforms.

So generally the, uh, the channels that we, uh, um, activate branded content are our Facebook, uh, where we do have those minutes to two minute assets.

Uh, we have special, uh, edits of those that we put on for Instagram and,

Be on Instagram, Twitter is a good syndication point for our branded.

And then we have done a few executions on Snapchat, but not too many at this point.

Yes, our former president left for Snapchat early last year.

But yeah, I mean, I think us with all publishers are trying to figure out the best way to activate on Snapchat.

So planning ahead is very difficult because we are a news focused company.

I mean, I'd say news with a little end because we do cover, you know, kind of trending internet, things that are trending on the internet and whatnot.

But yeah, I mean, the trick is really about flexibility and really understanding the end points of consumption.

So again, like I mentioned a little bit earlier, it's like we really, really think about the end user and why they're on those platforms.

The idea is that, you know,

on our side that we staff people that are basically mirroring our target audience on the other side.

So we have, you know, an 18 year old on Snapchat talking to an 18 year old on Snapchat.

Yeah, I mean, we have a team that manages Snapchat and they happen to be the youngest team in the company.

But yeah, so we have an editor, basically an EIC named Sarah Frank.