Ashish Patel

She's the editor of NowThis and makes all top level editorial decisions.

We have a lot of sources where we can look for potential stories to cover.

Name three of those.

Sure.

So we look at social listening tools such as Data Miner and really look for stories that are gaining velocity on platforms like Twitter.

Another source is

We just it's our producers and things that our audience generally cares about as well as our staff.

So our audience tends to be a little bit more socially liberal.

It's definitely on the younger side.

They care a lot about social issues like racial justice.

A lot of focus on health, affordable health care and education, on gender equality, on sexual freedom and sexual equality, on marijuana and drug legalization.

So that's another source that we kind of tap into as well as just stories that we know are aligned with our producers and our audience.

More on the distribution side, but yeah, we had a, that was led by our editorial team.

So that's custom pricing.

I don't believe we disclose that publicly at this point.

So it's a campaign based.

So, yes, we do have guarantees on with with generally with any program.

We have guarantees on video views and impressions.

Generally, it's more than that.

Sure.