Ashish Patel

So

And you can't kind of can't assume how fast users data connection is on their phone if they're on Wi-Fi.

So one thing that we've really seen is that the first five, six seconds to hook that user with compelling visuals early on is really crucial because they could, you know, you're in massive competition with a bunch of other publishers in that feed, a

sponsored content, everything that goes in Facebook feeds.

So you have to have something that's very, um, it makes their fingers stop.

I mean, I think in this context with Biden, it's, you know, I think if you go to Facebook.com slash NowThis News and take a look at some of our videos that aren't in our original interview format, it might be a little more clear.

I mean, I think for us, the interesting thing is, you know, fairly, you know,

quickly growing but not as broadly known media organization sat down with someone like Joe Biden.

Before that interview as well, we asked our audience for potential questions for Biden and we crowdsourced a few things to ask him, mainly just to get the pulse of our audience.

So we know that we were using our marketing techniques to really prep our audience for those videos coming down the feed.

Apologies.

So December of 2015, we were actually closer to a billion.

That was the beginning of the year of 2015, where we were around 150 million views.

Got it.

So yeah, right now in January, we're still at around a billion views per month across all of our channels.

So you can connect with us on your social platform of choice on Facebook.

We have multiple channels.

Now there's news.

Now there's election, which is election focused entertainment.

Now there's future.