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Ashley Rose

๐Ÿ‘ค Speaker
161 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

Correct.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

So we have five account executives that carry quotas and then we have a BDR team.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

So really heavily kind of outbound driven right now.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

And so kind of building up that, that business development function.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

Well, so the BDRs have a quota for meetings.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

But let's say we've got five account executives, we've got six BDRs.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

And then our CSM team also carries a quota from a growth and install-based upsell perspective.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

And we've got four CSMs that carry quotas right now.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

So we are actually really big around like two main goals for our CSMs, one being empowerment and one being growth.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

And so what we kind of drive home is from a partnership perspective, you know, if we're giving them the tools that they need to be successful and we have like the best solution on the industry, like why wouldn't they wanna do more with us?

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

And so we go in first as a trusted partner

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

And then we set expectations around how do we want to grow and mature your program.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

And then they are partnering with us to help grow our business so we can continue to innovate and provide more solutions.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

So today it's been working really well.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

And I think it's leading with empathy and value and then being able to drive growth on the back end.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

So last year's numbers were about 150% net revenue retention.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

Yeah.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

So from a software perspective, we lost one customer on our software last year.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

So our churn was extremely low.

SaaS Interviews with CEOs, Startups, Founders
LivingSecurity SaaS Breaks $3m ARR, 150% Retention, New Unify Product To Create More Insights for Security Leaders

And then we did a really great job last year growing our install base with our CSM.