Ashlynne McGhee

It's so interesting, I have to say, Ruby, and I never thought that we would be in this position and we would be having this conversation.

So if we look at the position we're in right now, 31% of Australians, so that's like one in three Australians reckon they would vote for One Nation if an election was held today.

Only 28% would vote for Labor, the government, and 20% would vote for the coalition.

That is absolutely mind-blowing.

If we think about how we've ended up in this position, I think there's a couple of things that have led us here.

The first thing, and I think this one really can't be dismissed, is that the coalition is in complete disarray.

Now, the second part of it is you've got house prices through the roof, absolutely through the roof, inflation through the roof.

You've got interest rates that keep rising.

You've got wages that aren't keeping pace.

And people are looking for someone to blame for that.

They're looking for a boogeyman.

And in doing so, they find an outsider.

They find the foreigner and they say, well, you're the one to blame.

And One Nation is sitting there encouraging that.

And then I think the third factor in all of this is how people find One Nation, right?

Like One Nation is in the media constantly.

We're talking about it.

Everyone's talking about One Nation.

But they're also online constantly.

The algorithms favor polarization.