Aubrey Marcus

I woke up every morning wondering how, and part of this is the function of a CEO, right, is to be looking outside for the dangers that may come. But I was so focused on looking at the dangers that I'd hardly spent the appropriate amount of time being in the joy

I woke up every morning wondering how, and part of this is the function of a CEO, right, is to be looking outside for the dangers that may come. But I was so focused on looking at the dangers that I'd hardly spent the appropriate amount of time being in the joy

of actually doing what I loved and creating that company on it, which was an expression of who I really was, at least on one vector in the total human optimization kind of category. And you're going to have to weather a lot of storms. You're going to have to believe in yourself.

of actually doing what I loved and creating that company on it, which was an expression of who I really was, at least on one vector in the total human optimization kind of category. And you're going to have to weather a lot of storms. You're going to have to believe in yourself.

of actually doing what I loved and creating that company on it, which was an expression of who I really was, at least on one vector in the total human optimization kind of category. And you're going to have to weather a lot of storms. You're going to have to believe in yourself.

You're going to have to stand up to people who don't see what you see and then also listen to people who have wise advice. So, you know, I think I learned a lot through my experience in building on it from 2011 to 2021 when we sold, you know, had a huge success. And then I got way too cocky and thought I had the Midas touch and I could do anything.

You're going to have to stand up to people who don't see what you see and then also listen to people who have wise advice. So, you know, I think I learned a lot through my experience in building on it from 2011 to 2021 when we sold, you know, had a huge success. And then I got way too cocky and thought I had the Midas touch and I could do anything.

You're going to have to stand up to people who don't see what you see and then also listen to people who have wise advice. So, you know, I think I learned a lot through my experience in building on it from 2011 to 2021 when we sold, you know, had a huge success. And then I got way too cocky and thought I had the Midas touch and I could do anything.

And, you know, I've experienced a lot of losses since then. But I've learned a lot from all of those. And so, you know, as I go into this next wave of ventures, there's both a deep humility, but also still having that kind of innocent and pure audacity and vision to say, like, I see what's possible here. And there's something really great that's possible.

And, you know, I've experienced a lot of losses since then. But I've learned a lot from all of those. And so, you know, as I go into this next wave of ventures, there's both a deep humility, but also still having that kind of innocent and pure audacity and vision to say, like, I see what's possible here. And there's something really great that's possible.

And, you know, I've experienced a lot of losses since then. But I've learned a lot from all of those. And so, you know, as I go into this next wave of ventures, there's both a deep humility, but also still having that kind of innocent and pure audacity and vision to say, like, I see what's possible here. And there's something really great that's possible.

Yeah, I mean, one of the things that people will say is that everything happens for a reason. I think that's only true if you give everything that happens a reason.

Yeah, I mean, one of the things that people will say is that everything happens for a reason. I think that's only true if you give everything that happens a reason.

Yeah, I mean, one of the things that people will say is that everything happens for a reason. I think that's only true if you give everything that happens a reason.

You know, so it's not like, oh yeah, this is exactly how it's supposed to be. No, maybe not, maybe you made a dumb choice and you could have done better. But you didn't. So now what's the lesson you can learn? So it's interesting. It's both. It's a bit of a paradox. Hafiz said, wherever you are right now, God circled that place on a map for you. And if you believe that, then it's true.

You know, so it's not like, oh yeah, this is exactly how it's supposed to be. No, maybe not, maybe you made a dumb choice and you could have done better. But you didn't. So now what's the lesson you can learn? So it's interesting. It's both. It's a bit of a paradox. Hafiz said, wherever you are right now, God circled that place on a map for you. And if you believe that, then it's true.

You know, so it's not like, oh yeah, this is exactly how it's supposed to be. No, maybe not, maybe you made a dumb choice and you could have done better. But you didn't. So now what's the lesson you can learn? So it's interesting. It's both. It's a bit of a paradox. Hafiz said, wherever you are right now, God circled that place on a map for you. And if you believe that, then it's true.

Because if you believe that, then you're like, okay, what can I do from this position that I'm in? Because that's the choice that we have. Can't go back in the past and change anything. But if you say right here where I am, this is where I'm supposed to be. And now let's see where I can go from here.

Because if you believe that, then you're like, okay, what can I do from this position that I'm in? Because that's the choice that we have. Can't go back in the past and change anything. But if you say right here where I am, this is where I'm supposed to be. And now let's see where I can go from here.

Because if you believe that, then you're like, okay, what can I do from this position that I'm in? Because that's the choice that we have. Can't go back in the past and change anything. But if you say right here where I am, this is where I'm supposed to be. And now let's see where I can go from here.