Audrey Arbeeny

In my opinion, we got here for several reasons.

One, because technology is now capable of putting...

Interesting kinds of sounds into devices that aren't just pings and blips.

Number two, the marketplace is so saturated and crowded that people want to differentiate.

And three is the overall customer experience.

I think if that was ever on my appliance, I think I would, like, break it.

It's too long.

It's too monotone.

Even though it sounds like a little fife, but it sounds like an old, cheap sound when we could do so much better.

And most importantly, it's too long.

I believe there is.

I mean, there's ways to do sounds that sound like quality and sounds that sound like the old piezo buzzer sounds.

And that's kind of what this reminded me of.

Just don't sit well, at least, you know, for...

People with discerning ears and the general consumer, just because we can play sound doesn't mean we have to play sound everywhere and all the time.

It starts to sound like a cacophony.

Joel?

We have a team of composers and strategists, and before we write any sound, we do a lot of research and we do a lot of experimentation.

And in this case, which is Whirlpool, we

we wanted to communicate what the brand was saying, which was that Whirlpool is, and we were doing Whirlpool and KitchenAid at the same time.