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Avery Trufelman

๐Ÿ‘ค Speaker
249 total appearances

Appearances Over Time

Podcast Appearances

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

I knew this would be hard to report on.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

I mean, already, if you look at the websites of outdoor companies who contract with the military or make these special ops clothes, those clothes are really hard to find.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Like, they bury it on their website a little bit.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

You have to dig around for these clothes and just know they exist.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Like, Patagonia used to put their own name on the uniforms and special ops clothes they made until they started manufacturing them under a company called Lost Arrow Project.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And now it's a rebranded independent company called ForgeLine Solutions.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And I was trying to find someone who could just talk to me in an in-depth way about this.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Like, at Functional Fabric Fair, I saw Vibram had a booth.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And you know Vibram, they make the shoe soles.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

So I went up to them and at first they were like, hey, what's up?

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

It's widely known that Vibram souls are in military boots.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

They even had some military souls right there on display in their booth.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And when I asked them about their military work, they suddenly got real jumpy.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And not only was she willing to talk, she was like, come on over to our headquarters and see what we're all about.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Kat Sheaway is the vice president of design and innovation at the popular outdoor brand Outdoor Research.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Kat was taking me up the steps of Outdoor Research's office building in downtown Seattle, where she was going to show me, openly, matter-of-factly, what Outdoor Research manufactures for the United States Army.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

With outdoor research, it's right there on their homepage.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

There's a tab that says tactical and you can just click it and it says same outdoors, different mission.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Outdoor Research began as a civilian outdoor gear company.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And pretty early on in the company, Outdoor Research started making equipment for the special operations community.