Avi Schiffmann

Look, you can't just build a slightly better note-taking app. You know, I don't know. It's still a category of productivity even.

Um, you know, that's a good point, right? Like there's definitely situations where you can dethrone a king of an existing category. I think TikTok is the only consumer social product that came out after, you know, the OG ones in the, in the early 2010s that, um, actually succeeded in, I think truly the kind of becoming king in a way that I, that TikTok is great. Um, But I think that's very hard.

Um, you know, that's a good point, right? Like there's definitely situations where you can dethrone a king of an existing category. I think TikTok is the only consumer social product that came out after, you know, the OG ones in the, in the early 2010s that, um, actually succeeded in, I think truly the kind of becoming king in a way that I, that TikTok is great. Um, But I think that's very hard.

Um, you know, that's a good point, right? Like there's definitely situations where you can dethrone a king of an existing category. I think TikTok is the only consumer social product that came out after, you know, the OG ones in the, in the early 2010s that, um, actually succeeded in, I think truly the kind of becoming king in a way that I, that TikTok is great. Um, But I think that's very hard.

I guess like, yeah, I mean, like you can go for it. You could build a new car, like let's say Tesla, right? Like they entered, they are, okay, in some ways slightly different category, but overall it is still the same category of like cars. you know, they dethroned Ford and a lot of these other existing automobiles. But again, I feel like they still did something slightly different, right?

I guess like, yeah, I mean, like you can go for it. You could build a new car, like let's say Tesla, right? Like they entered, they are, okay, in some ways slightly different category, but overall it is still the same category of like cars. you know, they dethroned Ford and a lot of these other existing automobiles. But again, I feel like they still did something slightly different, right?

I guess like, yeah, I mean, like you can go for it. You could build a new car, like let's say Tesla, right? Like they entered, they are, okay, in some ways slightly different category, but overall it is still the same category of like cars. you know, they dethroned Ford and a lot of these other existing automobiles. But again, I feel like they still did something slightly different, right?

Like, they still are entering a category of, let's say, automobiles, but they still are doing it in a large enough of a different way. And I think there is a large enough of a difference between, like, ICE cars and, you know, electric vehicles. And there is, you know, a note-taking app than, like, a note-taking app powered by AI or something. Like, that's not really enough of a...

Like, they still are entering a category of, let's say, automobiles, but they still are doing it in a large enough of a different way. And I think there is a large enough of a difference between, like, ICE cars and, you know, electric vehicles. And there is, you know, a note-taking app than, like, a note-taking app powered by AI or something. Like, that's not really enough of a...

Like, they still are entering a category of, let's say, automobiles, but they still are doing it in a large enough of a different way. And I think there is a large enough of a difference between, like, ICE cars and, you know, electric vehicles. And there is, you know, a note-taking app than, like, a note-taking app powered by AI or something. Like, that's not really enough of a...

a change a categorical change right yeah i think what you're saying is kind of like try to try to build try to build and be a category of one so to speak so yeah it's easier is that yeah i don't know i truly think it's easier because again you have back to like what i was mentioning earlier where people are so afraid of competition um i think uh

a change a categorical change right yeah i think what you're saying is kind of like try to try to build try to build and be a category of one so to speak so yeah it's easier is that yeah i don't know i truly think it's easier because again you have back to like what i was mentioning earlier where people are so afraid of competition um i think uh

a change a categorical change right yeah i think what you're saying is kind of like try to try to build try to build and be a category of one so to speak so yeah it's easier is that yeah i don't know i truly think it's easier because again you have back to like what i was mentioning earlier where people are so afraid of competition um i think uh

you know, when you create your own category, you have less competition in a sense because there's less people building in that space. And I would really encourage people to also Zoom out a little bit with these categories, right? Like, let's say, you know, in my opinion, productivity as a category is over and boring and done.

you know, when you create your own category, you have less competition in a sense because there's less people building in that space. And I would really encourage people to also Zoom out a little bit with these categories, right? Like, let's say, you know, in my opinion, productivity as a category is over and boring and done.

you know, when you create your own category, you have less competition in a sense because there's less people building in that space. And I would really encourage people to also Zoom out a little bit with these categories, right? Like, let's say, you know, in my opinion, productivity as a category is over and boring and done.

And, you know, encumbrance like Apple, Google or, you know, even beyond technology startups in a sense, too. It's it's done. It's over. Like build something an entirely new category. Like to me, the the new category that I'm really trying to to truly spearhead and grow is just like. digital companionship or just kind of companionship as a category overall.

And, you know, encumbrance like Apple, Google or, you know, even beyond technology startups in a sense, too. It's it's done. It's over. Like build something an entirely new category. Like to me, the the new category that I'm really trying to to truly spearhead and grow is just like. digital companionship or just kind of companionship as a category overall.

And, you know, encumbrance like Apple, Google or, you know, even beyond technology startups in a sense, too. It's it's done. It's over. Like build something an entirely new category. Like to me, the the new category that I'm really trying to to truly spearhead and grow is just like. digital companionship or just kind of companionship as a category overall.

I don't think that I think when most people have thought about technology, that's, it's always been very utilitarian and, um, you know, not, not focused on emotions and, and love and intimacy and companionship and like these things. Um, oh, and, and one point I always like to mention is, uh,