Aydin Acar

It was $160 million, which is the size of many IPOs.

Yep, I'm ready.

We are the largest product review platform outside of Amazon at the moment.

We started back in 2010 with the goals of transforming market research.

I was working at a large market research company where market research was inefficient, very expensive, and my business partner was working at a sampling event agency, marketing services company.

And that was also almost like a backward industry where people needed more information about the products that they were receiving.

So we came together and we said, why don't we combine the two industries and build a platform where we can target users for sampling purposes?

see products to them and then collect a lot of information and then see what brands will say.

That was the goal back in 2010, but things have changed.

That was also the time when, you know, like the social media is becoming much bigger.

We started seeing products for some of our clients and clients were very happy, but they were not just happy about the insights that they were collecting.

They were happy about all the buzz that was happening on social media every time we sent products.

So the company and the product has started evolving from being like a more market research

panel to more of a social media buzz micro-influencer network and past few years, a product review platform.

We make money by connecting brands with the right type of consumers.

We have around 4 million users at the moment.

4 million micro-influencer consumers.

So what we define as micro-influencer is like anybody who has some say, some platform where they can share their voices.

They have voices, they have opinions about products and we give them a platform to talk about these products.

It's mostly campaign driven.