Aydin Acar

If they're not retaining them for the long term, like, you know, if a client is not coming back after one campaign, we decide, we deem that as like a failure.

But again, that happens less than 10% of the time.

Yeah, but also, like, keep in mind, the way we built this company is that we started, you know, sending these boxes and we signed on clients for free.

We gave them free trial.

We just said, include your products in our box and we're not going to charge you the initial trial.

And now...

They are spending seven, eight-figure numbers.

That is the recipe for our success.

Exactly.

And the other thing about us is that I think that is another reason, another secret for our success is that our revenue, our marketing, like customer acquisition for members, our marketing budget for that is almost negative because we are making money by sending these boxes, which in turn brings us a lot of new members.

So what we make money from is actually revenue.

making our platform much bigger.

Yeah, no, it makes sense.

You don't have to spend any money on that.

So that's also like a soft, you know, consequences of these campaigns.

It's not, so we don't, so sometimes when we look for, when we look at like really prestige brands, we give them really good deals because we know that's going to bring us a lot of new client and new members.

Pretty much everyone.

I would say around 50 of them are based in New York at the moment.

We have an office in Toronto.

We have some people there.