Aydin Acar

It's so difficult to attribute, you know, what causes what, because this is so new, but I would like to have that.

And this is something.

I mean, at the moment, I understand exactly what you're saying.

Again, it's very difficult because we're not spending enough to make, like, big decisions based on that.

When I look at it, at the moment, we're, like, in an experimental stage for us to see.

You know, we recently started, like, spending money on, like,

a lot of events, right?

The goal is when you go to an event and you know, when you do exhibit, at least you have, um, you know, double digit leads that come from that.

Yeah.

And if you're getting double digits from that, and if you're converting maybe half of that, that is a success as far as I look at that.

But it's based on, again, we didn't try so many other things to know that this is good.

Maybe we'll have better benchmarks when we try other stuff to see what works.

Um, at a minimum, it's just, we work with like very large brands.

We look at it as like, um,

It's a little bit different, again, as far as the size of the company and what we should be making from that pie.

So when you look at a company like Procter & Gamble and their marketing spend and how much they're spending, you look at that as like, this should be...

a certain $5 million business for us for this year.

And if we need to, obviously this is as a corporation, a brand, and when you look at brand, like it's, it's obviously different.

The ideal situation is at least three-year relationship.

Got it.