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Aydin Acar

๐Ÿ‘ค Speaker
166 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

I would say there was around 2012, 2013, some friends and family around, around like a million dollars.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

Total, I would say at most.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

Yeah.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

And obviously that includes the money that we put ourselves.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

I mean, it's all sales team.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

We have a very, you know, young and dynamic sales team.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

And some of them are, you know, especially when they're just hired, they're just focusing on like outbound lead generation.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

We recently built, and this is very recent, just like past quarter, we have a marketing team for inbound lead generation as well.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

So the customer acquisition for that, I would say, but most of it is like

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

Again, it's our members, people, brands come and see, uh, they, you know, whatever they search their products, uh, on Google, uh, they come to our page because we have the largest amount of, uh, user generated content out there.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

And then it leads a lot of inbound increase.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

As far as like, you know, our sales, our marketing budget annually is at the moment around half a million dollars.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

This is mostly B2B.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

We spend almost nothing for B2C, again, because we acquire new members based on its old.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

I mean, people talk about, you know, products.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

But that budget will continue to rise.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

And like I said, B2B marketing budget is a very new budget.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

It's just something that we added this year.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

To be honest, we did not.

SaaS Interviews with CEOs, Startups, Founders
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues

We are in the process of making that ROI calculate.