Aye Moah

You don't need to optimize anymore.

That's A. Anybody on A stage?

No?

So nobody gets a gold star?

B, too many ideas to start.

You have a kind of working funnel and everybody has ideas on how to fix something, how to change something, or you're just starting out and nothing is quite optimized yet.

All of those are hard to know where to start because you have 200 ideas, you have a small team, you need to execute.

So I have product background as a founder.

So you go back to the RISE framework.

Everybody familiar with RISE framework?

Should I get into it?

So risk, impact, confidence, and effort.

And there's a reason the confidence is striked through on the spreadsheet.

So this is our real life experiment prioritization framework.

We put all the things, and then when we look at the confidence, we're like, but why would we estimate the confidence?

If we're so sure this is going to work, you just do it.

The whole point of experiments is you don't know what will work.

So confidence doesn't really matter what you think.

But the C actually is complexity.

And it's kind of subtle difference between complexity and effort.