Ayelet Fishbach

And often when we ask people to give advice, in particular people that are struggling, their immediate response is like, what do I know?

Why would you ask me?

I'm unemployed.

Well, not me, but the person we are asking.

I'm unemployed.

Why would you ask me about how to get a job?

And you kind of need to remind them.

Well, you know how to get a job because you've been doing that, because you've been struggling.

And that forces the person to think about what they have learned.

And so we're kind of tackling both the emotional barrier to learning and the cognitive barrier to learning.

Oh, Miriam, that's a real problem, right?

Because...

Because of the middle problem, right?

Because we are excited when we start on something.

We are excited when we are about to achieve an important milestone or the ultimate goal.

And in the middle, we lose steam.

We lose our motivation.

And what I would say is break your goal into sub-goals.

Saving for retirement is my ultimate example.

Saving for retirement is a really hard goal because you need to start working on this goal when you're so far from completing the goal, okay?