Aytekin Tank

For example, selling software as a single copy, single version doesn't really scale, doesn't work because you have to find a customer for every sale, right? But when you build a subscription software, when you build a service,

For example, selling software as a single copy, single version doesn't really scale, doesn't work because you have to find a customer for every sale, right? But when you build a subscription software, when you build a service,

For example, selling software as a single copy, single version doesn't really scale, doesn't work because you have to find a customer for every sale, right? But when you build a subscription software, when you build a service,

that people pay every month or every month, every year, that scales because if your product is good, if you don't have churn, if you have high retention rate, that it's going to snowball. It's going to start very slowly. And for example, the first year it was all free, right? 2006, I released Chatform.

that people pay every month or every month, every year, that scales because if your product is good, if you don't have churn, if you have high retention rate, that it's going to snowball. It's going to start very slowly. And for example, the first year it was all free, right? 2006, I released Chatform.

that people pay every month or every month, every year, that scales because if your product is good, if you don't have churn, if you have high retention rate, that it's going to snowball. It's going to start very slowly. And for example, the first year it was all free, right? 2006, I released Chatform.

It was all free, but I was getting like I was alone at that time, like just subscription, like free users gradually. But in 2007, I worked on some paid like plan for that features. So when I released that incident, I got like 500 subscribers. And at that time, it was just $9 a month. So it was only like $4,500 per month. But it wasn't big.

It was all free, but I was getting like I was alone at that time, like just subscription, like free users gradually. But in 2007, I worked on some paid like plan for that features. So when I released that incident, I got like 500 subscribers. And at that time, it was just $9 a month. So it was only like $4,500 per month. But it wasn't big.

It was all free, but I was getting like I was alone at that time, like just subscription, like free users gradually. But in 2007, I worked on some paid like plan for that features. So when I released that incident, I got like 500 subscribers. And at that time, it was just $9 a month. So it was only like $4,500 per month. But it wasn't big.

But because the product was good, because people were insuring, that continued to increase over the years. And so, you know, even today, like we have customers who has been with us for more than 10 years for a long time. And it's just it's very important, like because in a subscription product, in a product that's like people pay as they go along.

But because the product was good, because people were insuring, that continued to increase over the years. And so, you know, even today, like we have customers who has been with us for more than 10 years for a long time. And it's just it's very important, like because in a subscription product, in a product that's like people pay as they go along.

But because the product was good, because people were insuring, that continued to increase over the years. And so, you know, even today, like we have customers who has been with us for more than 10 years for a long time. And it's just it's very important, like because in a subscription product, in a product that's like people pay as they go along.

you have that motivation to keep them happy because it adds up. And that's a great business model. But when you have to find a customer for every sale, it just doesn't add up. And instead of making existing customers happy, you're focused on the new sales all the time. And that's just... I prefer working on the quality of my product as opposed to just...

you have that motivation to keep them happy because it adds up. And that's a great business model. But when you have to find a customer for every sale, it just doesn't add up. And instead of making existing customers happy, you're focused on the new sales all the time. And that's just... I prefer working on the quality of my product as opposed to just...

you have that motivation to keep them happy because it adds up. And that's a great business model. But when you have to find a customer for every sale, it just doesn't add up. And instead of making existing customers happy, you're focused on the new sales all the time. And that's just... I prefer working on the quality of my product as opposed to just...

You know, making flashy, you know, trying to find new customers.

You know, making flashy, you know, trying to find new customers.

You know, making flashy, you know, trying to find new customers.

At that time, we had like 15,000 free users. And then once I released that paid version, I was able to convert like 500 to them to the paid version. I remember as soon as I announced the new paid version, half an hour later, someone from Spain, it was very early in the morning. So someone from Spain was the first customer, then someone from the UK, I believe, and then from the East Coast.

At that time, we had like 15,000 free users. And then once I released that paid version, I was able to convert like 500 to them to the paid version. I remember as soon as I announced the new paid version, half an hour later, someone from Spain, it was very early in the morning. So someone from Spain was the first customer, then someone from the UK, I believe, and then from the East Coast.