Azeem Azhar

We're talking about 100% a year for a couple of years and then perhaps lower than that after that as the baseline rises.

And where is that revenue going to come from?

It'll come from probably three areas.

One will be

consumers and businesses paying for services and buying up or eating up all those tokens or paying an application that is doing something for them.

Maybe it's managing their accounting or their logistics or their supply chain.

The second thing where they'll start to get their revenue will be on return on advertising spend because AI can target ads far better and Meta has given some evidence for this.

And the final thing will be

can productivity benefits from AI actually reduce their costs or allow them to produce better products?

And that works in two ways.

So in one way, it might be that you save money because you can ship a better product with the same number of developers.

It might work another way, which is that in order to keep your product relevant in the market, you've now got to pay someone

to provide AI services for it.

And I think a lot of business services companies with software on the web are finding this at the moment.

In order to stay relevant, they have to provide an AI add-on.

They're maybe charging $20 a month for it, but it's costing them $25 a month.

But if they don't do it,

they will lose customers.

So that's the threefold way in which we get to this number.

And I think it's also worth knowing that these are big numbers today already.