Azeem Azhar

And it's been a recurrent pattern from the days of the internet, you know, between the very big windows and small niches that are low cost and everyone in the middle struggling to make a dime.

And if you're, you know, as you run the Atlantic, do you, if you see that, which you may not do, but if you see that, how do you think about where your position needs to be?

Do you try to go big Bloomberg style or do you have to find a really, really clinical niche that you can own and live off?

But it's about the message.

It's about the aboutness of the publication.

So I have a strong sense of the aboutness of the Financial Times, a strong sense of the aboutness of the Wall Street Journal.

I have a strong sense of the aboutness of some of the best substacks like Cynicism by Bill Bishop or The Free Press or Dylan Patel, who's moved off substack with his semiconductor analysis.

A lot of media companies had this odd aboutness.

You know, we are sort of about the north bit of Chicago.

What is the core aboutness of the Atlantic in this world of declining trust and sovereign creators and content overload?

In a world where there's AI and automated content generation, having something that brings humans abilities to imagine, extrapolate beyond what has been written previously,

and distilling it and supporting that feels like it's distinctive.

You know, in a world of manufactured cheese, artisanal cheese has all the value that we could ever, ever hope for.

I know that we're at the top of the hour and we ran through the four horsemen.

I feel like you have a lot on your plate to do that.

But on the last note with your book, the book on running, you are a record holder in ultra long distance running.

What is the one thing that you learned about yourself in writing this book?

It is.

It's a wonderful story.

And I'm looking forward to picking up a copy in October.