Azeem Azhar

Halfway down the runway, you're at 80 miles an hour and you're praying the pilot doesn't pull back on the stick because that's going to be really, really messy.

And so...

if we're 80 miles an hour, 90% down the way of the runway, we're going to hit the brick wall at the end of it.

And that's going to be horrible.

So that's why I put this in the amber, because we need to, in a sense, see what's happening with acceleration and see where that takes us.

But this is the piece that really makes a difference.

Ultimately, real revenues from real customers who are not being forced to pay, who understand what they're buying, is a way of

paying for any investment that you make.

And that, I think, is the biggest bet that's being taken.

I mean, they'll need a lot.

They will really, really need a lot.

We're talking about 100% a year for a couple of years and then perhaps lower than that after that as the baseline rises.

And where is that revenue going to come from?

It'll come from probably three areas.

One will be

consumers and businesses paying for services and buying up or eating up all those tokens or paying an application that is doing something for them.

Maybe it's managing their accounting or their logistics or their supply chain.

The second thing where they'll start to get their revenue will be on return on advertising spend because AI can target ads far better and Meta has given some evidence for this.

And the final thing will be

can productivity benefits from AI actually reduce their costs or allow them to produce better products?