Azeem Azhar

I think it was in Meta, wasn't it?

That they have really had some sort of forward momentum.

And you're sort of, you're stuck in there.

But I think that this question about the ads is a really important one.

I think, Jaime, what you've suggested is really intriguing.

So it is the question as to whether an advertising model is really, really fundamental to open AI or whether it is, it's a sort of instrumentally useful thing that gets you to the next

And, you know, I think a lot of that depends on how we start to use these tools.

I mean, you know, the piece of work that Epoch and Exponential View did looked at ancient history, with all due respect, right?

It was before last week.

Right.

It was before OpenClaw.

It was before Opus 4.6 and, you know, whatever else Anthropic comes out with.

And we looked at a particular world before what I think Andre Carpathi called the threshold of coherence for agents.

And he described this moment where the agents are now good enough that you can get them to do lots and lots of things for you.

And so that also makes me wonder whether that traditional ad model makes any sense because there ain't going to be any eyeballs.

To sell it to the agents.

Sell it to the agents who have probably rented humans to do the jobs they can't do themselves.

Okay, we've had two different views here.

Matt, I'm going to give you a third view just to really make you work hard for your moderator's seat.

Let's take this idea that Hannah raised, which is like different classes of interactions for the end user, whether it's consumer or business.