Azeem Azhar

That takes us to the sort of second half of this second anchor, which is authenticity.

So authenticity is going to become really important.

I read on Onyx something from an American venture capitalist.

First name is Lulu.

I forget the rest of her name.

And she made a really important point.

She argument where she said, listen, authenticity is going to become

really easy and accessible sort of pseudo-authenticity because the tools are getting better and better.

And it took me back to a speech I gave about 15 years ago where I said, look, in the age of AI, and 15 years ago were before AlphaGo and all these other things, right?

Conceptually, making stuff will become perfect because the AI systems, you know, we weren't in the transformer architecture at that time.

will make things to machine calibration.

And in a world where everything becomes perfect, we will start to value the complement of perfection, which is the imperfect, the thing that has some meaning.

And I describe it slightly tongue-in-cheek as the future being artisanal cheese.

You know, we can all go out and get cheese and buy lots of cheese

that's been made in a factory, but there is still some pleasure in artisanal cheese or micro brewing.

And that's what I meant, which is that the machines can produce perfection.

So the thing that's hard or the thing that's human, the thing with texture, with idiosyncrasy, with interiority.

The idea is that authenticity is proof of work.

And I've discovered this because, you know, I'm writing my new book at the moment.

And of course, I'm using the LLM tools to help me with research and with being red teamers on the concepts.