Balaji Srinivasan

And then I'll summarize and then let's do Q&A.

So if you click the second graph there,

There it is.

So that shows, yeah, so this is like the graph to understand tech versus media.

There's many more graphs, but this one is mine.

You know, he was a rifleman, whatever.

So this graph, it captures a ton where it shows that for decades, it was awesome to be

in newspaper print media, right?

This thing goes from 20 billion a year in 1950 to 67 billion in the year 2000.

That was like peak American empire, peak, you know, media and so on and so forth.

And then it's like kind of flat in the 2000s.

And then it just completely roughly in the late 2000s, especially after the financial crisis, where what happened was everybody was seeking more efficient

dollars, right?

Like, there are dollars for advertising.

They didn't just want to throw them away.

They needed to make them efficient.

And at that point, Google was ready to catch the rain, right?

The internet was finally ready.

It was no longer just eyeballs and untargeted ads.

They could do these personalized, you know, AdWords kind of links, which was still a big thing, but it was a huge innovation then.