Balaji Srinivasan

So they just started capturing all the spend, and then you see Facebook going vertical like this.

And actually, another big part of this is not shown is Craigslist going after classifieds.

So like...

Suddenly, you know, the guy, remember the thing, never argue with a man who buys ink by the barrel.

Now, the guy who's buying ink by the barrel is just wasting all his money because we don't have to buy ink by the barrel.

We can get our information out online.

So they drop from $67 billion to like $16, $19 billion if you include, you know, digital revenue.

That's like...

That's a huge drop.

You know, you go from $70 to $20 billion.

That's like a, you know, 63%, 62% drop in... Actually, no, 70% drop, okay, in just five years, six years, something like that on that chart, right?

So the thing about this is imagine...

You know, the journos really weren't that bad going into the early 2000s.

Why?

They could fly.

I mean, yes, they would cancel someone from time to time.

And when I say they weren't that bad, to be clear, that's all relative because, you know, Herbert Matthews, you know, was the one who caused Castro.

And you said New York Times reporter who turned Castro into like a celebrity figure.

John Reed helped create Lenin.

Walter Durante helped create Stalin and covered up the Haldimor, won a Pulitzer Prize for the New York Times.