Barak Swarttz

The international community, we can both agree on that.

And there's a lot of reasons.

One of the main ones is because they have no idea how to do any media or PR or tell a story.

They really don't.

And they struggle with that because I think there's a lot of ego.

There's an incredible amount of ego with...

leadership across the board.

And I saw this in other different realms and aspects of Israeli society, sometimes including the sports industry.

And

It's like my way or the highway sometimes with Israel when it comes to how they wanna talk about their story.

Now, I'm an American who grew up in the States, who lived in Israel as a kid, went back.

Then I started going back and forth.

I didn't include it, but I started going back and forth when I was in college.

So I've had the perspective of both.

And to me, when you talk about advocacy to the international community, it probably makes a lot of sense to lean into people like me who are not from there, who come from parts of the world that you're actually trying to speak to.

I have native English.

I'm from Boston.

I'm Bostonian.

I know the neighborhood.

I know the city.