Baran Erkel

Thank you, Nathan.

Awesome.

Okay.

First of all, really excited that you're hosting this.

For everyone who doesn't know, I've known Kate for almost a decade since we were building user interviews.

Yeah.

Coming up with the concept of research operations.

But yeah, a lot of the, there's many reasons now is the right time.

One of which is user testing right now.

I think the leadership at user testing, I've been able to

get to know over the past year.

Brian and I coincidentally live ten minutes from each other.

We've had many coffees over the past year talking about the vision for user testing, for user research broadly about the space.

And there's just a ton of alignment with

our mission and user testing's mission and their plans going forward felt so customer centric and tied with what we were trying to do.

So a lot of it was was that the timing of the team and then broader for the research industry.

I think the research industry is going through a lot of

change right now.

And being able to join our best-in-class panel with them as the leader in the space, I think, allows more researchers to have access to our participants, allows for more investment across both products.

And the combination of that and the team and user testing, it just felt like, hey, now this makes sense.