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Baran Erkel

๐Ÿ‘ค Speaker
112 total appearances

Appearances Over Time

Podcast Appearances

Insights Unlocked
Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Yeah, and maybe just to add on from my perspective for the broader research community and for other founders in the space, you know,

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

this investment is coming from user testing and from Toma Bravo, who is, you know, one of the largest software investors.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And I think to me, this is a real Testament that, Hey, user research is here to stay and it's, it's going to grow.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And there's a lot of value for user research.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And that's why a fund like Toma Bravo would want to put more money into the space because they believe that when they look across their portfolio, that understanding your customers and getting close to your customers is incredibly important.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

from my point of view and Brown welcome to, you know, let me know if you you're aligned here, but, um, yeah, a hundred percent.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I mean, we talked about that year of getting to know each other and understanding the vision.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And I think, um, you know, the plan is for user interviews to still be

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

open and available to researchers to buy on their own, to buy user interviews directly.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

If they do choose to use user interviews with another tool, they're still able to do that.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

So you buy your user interviews contracts, send the participants to wherever it's necessary.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

We're hoping that the integrations that we build and the innovation and the broader user testing ecosystem makes the joint purchase with user testing the right one for the customers, but the flexibility for the customers will remain.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Yeah, for sure.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I mean, I think it's similar to the question about the product.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I think part of the reason this acquisition made sense was the user testing team, they have scale and they've built the leader in the space and user interviews has built a very unique lane within that space.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And the goal is not to get rid of that.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

It's to build and add on to that and find more ways that there can be more touch points.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

So to me, I think this is just going to be

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

The way we see this is just more investment in the research community, building on what User Interviews has built directly with the scale and investment of user testing.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Yeah, I agree.