Baran Erkel

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112 appearances 1 recordings 1 series first heard Jan 2026 last heard 26 Jan

Baran Erkel’s voice in public audio — every appearance, attributed to the second.

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Insights Unlocked · Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research · 26 Jan 2026 podcast

Yeah, and maybe just to add on from my perspective for the broader research community and for other founders in the space, you know,

this investment is coming from user testing and from Toma Bravo, who is, you know, one of the largest software investors.

And I think to me, this is a real Testament that, Hey, user research is here to stay and it's, it's going to grow.

And there's a lot of value for user research.

And that's why a fund like Toma Bravo would want to put more money into the space because they believe that when they look across their portfolio, that understanding your customers and getting close to your customers is incredibly important.

from my point of view and Brown welcome to, you know, let me know if you you're aligned here, but, um, yeah, a hundred percent.

I mean, we talked about that year of getting to know each other and understanding the vision.

And I think, um, you know, the plan is for user interviews to still be

open and available to researchers to buy on their own, to buy user interviews directly.

If they do choose to use user interviews with another tool, they're still able to do that.

So you buy your user interviews contracts, send the participants to wherever it's necessary.

We're hoping that the integrations that we build and the innovation and the broader user testing ecosystem makes the joint purchase with user testing the right one for the customers, but the flexibility for the customers will remain.

Yeah, for sure.

I mean, I think it's similar to the question about the product.

I think part of the reason this acquisition made sense was the user testing team, they have scale and they've built the leader in the space and user interviews has built a very unique lane within that space.

And the goal is not to get rid of that.

It's to build and add on to that and find more ways that there can be more touch points.

So to me, I think this is just going to be

The way we see this is just more investment in the research community, building on what User Interviews has built directly with the scale and investment of user testing.

Yeah, I agree.

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