Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research
And that's why a fund like Toma Bravo would want to put more money into the space because they believe that when they look across their portfolio, that understanding your customers and getting close to your customers is incredibly important.
Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research
We're hoping that the integrations that we build and the innovation and the broader user testing ecosystem makes the joint purchase with user testing the right one for the customers, but the flexibility for the customers will remain.
Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research
I think part of the reason this acquisition made sense was the user testing team, they have scale and they've built the leader in the space and user interviews has built a very unique lane within that space.
Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research
The way we see this is just more investment in the research community, building on what User Interviews has built directly with the scale and investment of user testing.