Baran Erkel

And I think, though, you know, when you talk about a panel, you know, if someone who hasn't managed one, me and Veronica are very in the weeds there.

But there's a lot of nuance within a panel.

Right.

So there is all of the tech on top of it that matches the right participants, sends them the right studies.

There is all the fraud detection.

So.

We want to take the best from both so that we think that if we take the best from both, that builds the best experience for the participants.

So through merging the panels, we might be able to combine our kind of fraud detection and find out that, hey, we can have an even higher quality rate than we already have.

We might say, hey, you know, combining the panels means that some participants from this panel probably don't want to do this type of study.

So we'll have to make smart tagging.

So it's not like you just pour both of them in one bucket and they all mix together.

There's a lot of nuance and tech and data that combine the company to spend decades building together.

So when we do that, it'll be very nuanced, but.

it makes sense to put them together because as we continue those investments, we can deploy it across the whole combined panel going forward.

Yeah, I think we just had RKO for user testing last week in Atlanta.

And I will say if we take away investment from that, I think the whole multi-hundred person sales team at user testing will be very mad at me.

There's a lot of excitement about Research Hub within user testing.

If anything, even more than the panel, I think there will be a renewed and increased investment in Research Hub based off RKO.

the excitement.

And I think that's another thing where, you know, user testing has these larger relationships higher up within the organization.