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Baran Erkel

๐Ÿ‘ค Speaker
112 total appearances

Appearances Over Time

Podcast Appearances

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And Research Hub is a product where you need the whole org to use it to get a lot of value.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And, you know, this Kate is one of, you know, bringing it into Atlassian a long time ago.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

It's not something 1PM just necessarily brings in.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

You need kind of a real executive sponsor there.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

So we think the combination will be very good for Research Hub and allow for more investment.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Yeah, I mean, and we're hoping the change is very positive, right?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

We're hoping that the change that does happen, we are hoping that people choose to use user interviews and user testing together because it is the best experience and an amazing experience, but not because they have to and not because if for whatever reason they choose not to, they won't be able to.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

So there'll be a lot of choice and we think just more positive investment and innovation across both products.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Yeah, I think that's exactly it.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

You know, there will be still the ability to buy user interviews directly and, you know, on its own.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

But then they will also, like Brown said, be bundles.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And then for people that have user testing already, they'll have, you know, easier access to user interviews, a research hub or the or the recruit participants.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

So, yeah, it's one company.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

We're going forward together, but

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

We want to meet researchers where they are.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And for, I mean, we have so many researchers who are now going in between the products back and forth, trying to send participants to user testing and you're using your research hub with user testing and, you know, our schedulers are running into each other.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

It's going to be a really good experience for all, for everyone using both of them as well.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

No, I think they're going to remain.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

They're going to be there.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

People can continue to use them or use user interviews with user testing through a more direct connection.