Baran Erkel

speaker

112 appearances 1 recordings 1 series first heard Jan 2026 last heard 26 Jan

Baran Erkel’s voice in public audio — every appearance, attributed to the second.

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Insights Unlocked · Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research · 26 Jan 2026 podcast

Yeah.

Look, I mean, there's dislocations across all markets, across a lot of tech now, and I think we know research has been affected by these dislocations.

I personally believe that the technological shifts, specifically with AI, mean that there's more of a need to understand users because as behavior changes, your kind of preconceived notions become less... are less...

consistent going forward.

So you need to better understand your users.

And I think that as people are investing in AI, better understanding your customers will more and more become a differentiation.

But for this acquisition directly, I think one, it's now a

stronger company.

Therefore, there can be more investment in our products and a delightful experience for customers.

But broader, going back to what I said before, I think it's showing that some of the best investors in the world have a strong belief that user research will continue to be important, will continue to grow.

And it's worth investing in because of that growth going forward.

So to me, I think it's just a really good signal for a future of user research.

That being said, I do think there will be a lot of change in that transition.

You know, it's a moment of change across many industries, including user research.

First, I'd want to understand...

they do research right what are they trying to solve what what problems why what tools do they use if any at all um and i would say we're super happy you're using user interviews is there anything we could do to get get better there and then um you know if it does make sense you know based off that that you know everything i've learned about user testing over the past months that

hey, this could be a great solution for your problem, would definitely bring in more of the team to see if that makes sense for them.

But as we all know, research is so idiosyncratic based off the company you're at, the needs you're solving.

I think it really just comes from understanding what they're trying to solve, what their problems are.

No, I agree 100% with what Baran said.

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