Baran Erkel

Yeah, I think they're combined, right?

But to me, it's that we as the leader in the space, the community thinks of us as great advocates for them, and we're able to help push the research community forward.

Baran used the word advocate earlier, and I kind of latched onto it.

And I think that comes from building amazing products to help people do their job better and where they are and the way they want to.

And also from a partnership perspective, whether that's content and training so that you can become a better researcher and adapt with the times or whether that is you need a real partner who can explain, you know, the value of research to your boss's boss's boss, right, and help you get the budget to do more research and expand your team.

And I think the combined or user testing now with user interviews as part of it, I think it can be that advocate.

Yeah, I think it's going to be a fun next decade.

It was a fun last decade, lots of ups and downs, but overall a ton of growth for the community.

And, Kate, thanks so much for taking the time.

And it was great to chat with you about this next chapter for user interviews.

And if anyone wants to reach out, I'm at bficori at usertesting.com.

Thanks so much, Kate.