Barbara Martin Coppola

If within the culture, you know, everything that is empowerment and entrepreneurship is present, then that means that, you know, and people feel it. That means they can actually use it. That's a very good sign already for somehow the environment being conducive to that.

If within the culture, you know, everything that is empowerment and entrepreneurship is present, then that means that, you know, and people feel it. That means they can actually use it. That's a very good sign already for somehow the environment being conducive to that.

If within the culture, you know, everything that is empowerment and entrepreneurship is present, then that means that, you know, and people feel it. That means they can actually use it. That's a very good sign already for somehow the environment being conducive to that.

The second thing is purely the budget in a very rational way is making sure that no matter what and agreed with the board, that investment will be put aside. And put aside, which doesn't mean to not have accountability on the budget. So the follow up actually on this big thinking and definition of success and the metrics are really important too.

The second thing is purely the budget in a very rational way is making sure that no matter what and agreed with the board, that investment will be put aside. And put aside, which doesn't mean to not have accountability on the budget. So the follow up actually on this big thinking and definition of success and the metrics are really important too.

The second thing is purely the budget in a very rational way is making sure that no matter what and agreed with the board, that investment will be put aside. And put aside, which doesn't mean to not have accountability on the budget. So the follow up actually on this big thinking and definition of success and the metrics are really important too.

And so defining that together with the board and seeing how things are coming back and it gives at the end, I believe when success comes, a lot of pride to the rest of the company. is disruptive innovations that redefined sport or something incredible in terms of services in circularity that is really growing and having benefits for the planet and for society.

And so defining that together with the board and seeing how things are coming back and it gives at the end, I believe when success comes, a lot of pride to the rest of the company. is disruptive innovations that redefined sport or something incredible in terms of services in circularity that is really growing and having benefits for the planet and for society.

And so defining that together with the board and seeing how things are coming back and it gives at the end, I believe when success comes, a lot of pride to the rest of the company. is disruptive innovations that redefined sport or something incredible in terms of services in circularity that is really growing and having benefits for the planet and for society.

All of those examples are shining stars of the possibilities and energy for people to actually want to create more.

All of those examples are shining stars of the possibilities and energy for people to actually want to create more.

All of those examples are shining stars of the possibilities and energy for people to actually want to create more.

So I'll start with both Decathlon and IKEA, which have an advantage somehow because both companies are the first experience. For instance, when you start living on your own, many people go to IKEA. Yeah. And when people start doing sport, especially in Europe and Asia and other places, they actually start with decathlon. There is an emotional connection associated to that.

So I'll start with both Decathlon and IKEA, which have an advantage somehow because both companies are the first experience. For instance, when you start living on your own, many people go to IKEA. Yeah. And when people start doing sport, especially in Europe and Asia and other places, they actually start with decathlon. There is an emotional connection associated to that.

So I'll start with both Decathlon and IKEA, which have an advantage somehow because both companies are the first experience. For instance, when you start living on your own, many people go to IKEA. Yeah. And when people start doing sport, especially in Europe and Asia and other places, they actually start with decathlon. There is an emotional connection associated to that.

The issue of these companies is to actually move and evolve with people through their lives. When I was single and setting up my apartment with IKEA, right? Then later in life, I'm a mother of two. The needs are different. And then one day I'll have different needs with my husband because we want to do different things. IKEA needs to adapt to my life, to the stages of my life. Same for Decathlon.

The issue of these companies is to actually move and evolve with people through their lives. When I was single and setting up my apartment with IKEA, right? Then later in life, I'm a mother of two. The needs are different. And then one day I'll have different needs with my husband because we want to do different things. IKEA needs to adapt to my life, to the stages of my life. Same for Decathlon.

The issue of these companies is to actually move and evolve with people through their lives. When I was single and setting up my apartment with IKEA, right? Then later in life, I'm a mother of two. The needs are different. And then one day I'll have different needs with my husband because we want to do different things. IKEA needs to adapt to my life, to the stages of my life. Same for Decathlon.

I'm starting with a sport. Now I've got my kids. We need something else. So it's about personalizing, but over a lifetime, There is an important element, of course, in this relationship with the customer, which is what the company makes you feel. When you go and interact with these brands, every single touch point needs to be seamless and needs to make you feel something.

I'm starting with a sport. Now I've got my kids. We need something else. So it's about personalizing, but over a lifetime, There is an important element, of course, in this relationship with the customer, which is what the company makes you feel. When you go and interact with these brands, every single touch point needs to be seamless and needs to make you feel something.