Barbara Martin Coppola

I'm starting with a sport. Now I've got my kids. We need something else. So it's about personalizing, but over a lifetime, There is an important element, of course, in this relationship with the customer, which is what the company makes you feel. When you go and interact with these brands, every single touch point needs to be seamless and needs to make you feel something.

The values of the company, the brand, the ethos, but also rational aspects such as I'm getting what I need at the price that I need it. And I'm getting it delivered, you know, in a flawless way. So it demands quite a bit, you know, if you think about an iceberg from the company, the customers are going to see the tip.

The values of the company, the brand, the ethos, but also rational aspects such as I'm getting what I need at the price that I need it. And I'm getting it delivered, you know, in a flawless way. So it demands quite a bit, you know, if you think about an iceberg from the company, the customers are going to see the tip.

The values of the company, the brand, the ethos, but also rational aspects such as I'm getting what I need at the price that I need it. And I'm getting it delivered, you know, in a flawless way. So it demands quite a bit, you know, if you think about an iceberg from the company, the customers are going to see the tip.

But there is a whole thing in the company of orchestration, of excellency, digitalization, but also creative and aspects that are a lot more intangible that need to be put into place in order to have this excellent customer experience. The final thing that I would say is brands are part of people's lives today. And they can give hope or not.

But there is a whole thing in the company of orchestration, of excellency, digitalization, but also creative and aspects that are a lot more intangible that need to be put into place in order to have this excellent customer experience. The final thing that I would say is brands are part of people's lives today. And they can give hope or not.

But there is a whole thing in the company of orchestration, of excellency, digitalization, but also creative and aspects that are a lot more intangible that need to be put into place in order to have this excellent customer experience. The final thing that I would say is brands are part of people's lives today. And they can give hope or not.

And so I'm a deep believer of what a company does, not only rationally, but emotionally too. And going with, you know, people's lives and being actors, you know, in the society through the way they behave and the way they provide service to people around the world.

And so I'm a deep believer of what a company does, not only rationally, but emotionally too. And going with, you know, people's lives and being actors, you know, in the society through the way they behave and the way they provide service to people around the world.

And so I'm a deep believer of what a company does, not only rationally, but emotionally too. And going with, you know, people's lives and being actors, you know, in the society through the way they behave and the way they provide service to people around the world.

Yes. The North Star produced a whole evolution of the brand for Decathlon, and then that was implemented into an evolved customer experience, not only through the stores online, but also innovating different business models. And one thing that we really put in place was renting equipment secondhand and a lot of different forms of, you know, creating business, but in a different way.

Yes. The North Star produced a whole evolution of the brand for Decathlon, and then that was implemented into an evolved customer experience, not only through the stores online, but also innovating different business models. And one thing that we really put in place was renting equipment secondhand and a lot of different forms of, you know, creating business, but in a different way.

Yes. The North Star produced a whole evolution of the brand for Decathlon, and then that was implemented into an evolved customer experience, not only through the stores online, but also innovating different business models. And one thing that we really put in place was renting equipment secondhand and a lot of different forms of, you know, creating business, but in a different way.

And we've been astonished to see how successful those businesses are. The repairing equipment, the renting bikes instead of purchasing new. It's an incredible phenomenon. And when you think about it, there is a positive aspect on the deglobalization of the circular business unit. But there is also a good aspect for the planet. So I'm a deep believer on circularity overall.

And we've been astonished to see how successful those businesses are. The repairing equipment, the renting bikes instead of purchasing new. It's an incredible phenomenon. And when you think about it, there is a positive aspect on the deglobalization of the circular business unit. But there is also a good aspect for the planet. So I'm a deep believer on circularity overall.

And we've been astonished to see how successful those businesses are. The repairing equipment, the renting bikes instead of purchasing new. It's an incredible phenomenon. And when you think about it, there is a positive aspect on the deglobalization of the circular business unit. But there is also a good aspect for the planet. So I'm a deep believer on circularity overall.

So there's been a huge movement, putting into place this new brand, this new experience, and actually seeing how positive of an effect it has been with people in different places, India, UK, Spain, and France. Really great reaction to what we have implemented.

So there's been a huge movement, putting into place this new brand, this new experience, and actually seeing how positive of an effect it has been with people in different places, India, UK, Spain, and France. Really great reaction to what we have implemented.

So there's been a huge movement, putting into place this new brand, this new experience, and actually seeing how positive of an effect it has been with people in different places, India, UK, Spain, and France. Really great reaction to what we have implemented.

It's a good question. I believe enough people around the world are concerned about what is happening in the planet. So beyond the governments, I think there is the movement on people, consumption, you know, parents and their kids and wanting to build a better world actually for the generations to come.