Barry Enderwick

Well, you know how I mentioned that sliced bread was being sold in 1928? More people were buying it than baking it. Well, Fleshman's brothers had a dip in sales and they were concerned about it. So they got together with a marketing agency in New York and they came up with the Eat Fresh Yeast for Health campaign.

Well, you know how I mentioned that sliced bread was being sold in 1928? More people were buying it than baking it. Well, Fleshman's brothers had a dip in sales and they were concerned about it. So they got together with a marketing agency in New York and they came up with the Eat Fresh Yeast for Health campaign.

Well, you know how I mentioned that sliced bread was being sold in 1928? More people were buying it than baking it. Well, Fleshman's brothers had a dip in sales and they were concerned about it. So they got together with a marketing agency in New York and they came up with the Eat Fresh Yeast for Health campaign.

And this manifested itself in different ways, but one of them was a recipe from 1936 for the yeast sandwich, wherein you took a compressed yeast cake, added table sauce, which is Worcestershire sauce, mashed it up, and put it between buttered bread. It blows my mind that they actually convinced everyone to eat yeast like that, and it was terrible, obviously. Made for a terrible sandwich.

And this manifested itself in different ways, but one of them was a recipe from 1936 for the yeast sandwich, wherein you took a compressed yeast cake, added table sauce, which is Worcestershire sauce, mashed it up, and put it between buttered bread. It blows my mind that they actually convinced everyone to eat yeast like that, and it was terrible, obviously. Made for a terrible sandwich.

And this manifested itself in different ways, but one of them was a recipe from 1936 for the yeast sandwich, wherein you took a compressed yeast cake, added table sauce, which is Worcestershire sauce, mashed it up, and put it between buttered bread. It blows my mind that they actually convinced everyone to eat yeast like that, and it was terrible, obviously. Made for a terrible sandwich.

I've never eaten wallpaper paste, but I imagine that's what it's like.

I've never eaten wallpaper paste, but I imagine that's what it's like.

I've never eaten wallpaper paste, but I imagine that's what it's like.

I don't understand why, but I also figure, you know, if it's in a cookbook or in a section in a cookbook about sandwiches, I'm going to make it. I don't want to miss out on a possible delicious sandwich or horrible sandwich even that was from back in the day just because it doesn't have a top piece of bread.

I don't understand why, but I also figure, you know, if it's in a cookbook or in a section in a cookbook about sandwiches, I'm going to make it. I don't want to miss out on a possible delicious sandwich or horrible sandwich even that was from back in the day just because it doesn't have a top piece of bread.

I don't understand why, but I also figure, you know, if it's in a cookbook or in a section in a cookbook about sandwiches, I'm going to make it. I don't want to miss out on a possible delicious sandwich or horrible sandwich even that was from back in the day just because it doesn't have a top piece of bread.

That gets back to my whole, like, you know, everything's made up, so why not just try everything?

That gets back to my whole, like, you know, everything's made up, so why not just try everything?

That gets back to my whole, like, you know, everything's made up, so why not just try everything?

Up until World War II, almost every sandwich in the United States started with buttered bread. Like, without doubt, without an exception, everything was buttered. World War II comes along, butter gets rationed, margarine starts to get a foothold.

Up until World War II, almost every sandwich in the United States started with buttered bread. Like, without doubt, without an exception, everything was buttered. World War II comes along, butter gets rationed, margarine starts to get a foothold.

Up until World War II, almost every sandwich in the United States started with buttered bread. Like, without doubt, without an exception, everything was buttered. World War II comes along, butter gets rationed, margarine starts to get a foothold.

And then by, I don't know, 1950s, 60s, buttering bread was not really done much at all, but it is still done to every sandwich in the UK and a lot of places in Europe. And it's interesting to make sandwiches of old, and people comment all the time, hey, what's with all this butter? And it's like, well, we used to do that, but we don't anymore.

And then by, I don't know, 1950s, 60s, buttering bread was not really done much at all, but it is still done to every sandwich in the UK and a lot of places in Europe. And it's interesting to make sandwiches of old, and people comment all the time, hey, what's with all this butter? And it's like, well, we used to do that, but we don't anymore.