Bart Lorang

The full contact is a universal contact management platform.

We essentially unify all your contacts in one place, keep them automatically up to date and sync them everywhere for you or your business.

Yeah, so it's essentially SaaS, and you basically pay for a number of contacts under management.

So we have a free tier, and then above a certain threshold, like 1,000 contacts, you pay us $60 a year, and then business accounts pay because they have lots more contacts under management.

Then developers can actually pay for access to the developer platform as well.

Yeah.

So the, uh, the developer access is actually our largest revenue stream.

Uh, we have over 40,000 developer partners that have, uh, plugged full contact into their applications.

That's a good thing.

Yeah, I mean, we have certain capabilities and features that we gate, like how many ad books you're actually plugging in.

We have other capabilities like business card transcription, which we use human beings to double and triple check transcriptions, which is another value add.

We have other services like our company API and our person API we provide.

So a variety of features, but we have a core metric around number of contacts.

So, yeah, I mean, we've got, for example, HubSpot uses us and plugs in HubSpot into full contact infrastructure to provide contact sort of the full contact information about people in HubSpot applications.

Or leads that come in the HubSpot marketing application, right?

2010, I founded the business and it was really just to solve my own problem, right?

As an entrepreneur, as a hustler, as somebody who's dealt with contacts for a long, long time, I was just annoyed that I didn't have a unified central database that was always up to date for me or for my business.

And there was no application other than actually focused on contacts.

If you think about it, all the SaaS applications focus on something else as the core transaction, right?

MailChimp focused on sending emails.