Ben Brokus

I mean, it's all about how do you do your fancy accounting.

There are bonuses on top of the cat price that was paid, that were given to employees.

And so it was significantly above that in terms of price.

But it's also what gets recorded in the purchase price is the complexity of the exact price.

But yeah, that was startup number three.

And we did quite well at them.

No, co-founders.

Co-founder, a different Brian.

I have a co-founder currently named Brian Kane, who was also my chief operating officer at AdMeld.

But I co-founded that business with a gentleman named Brian Adams, also an incredible operator, engineer, and product person.

Yeah, we founded that company in 2007, exited in 2011.

This one, after three years at Google, founded in 2015, have been rocking and rolling almost eight years.

And it's been a great journey.

We raised a bunch of money and we have had a history of working with the best and most incredible venture capitalists in the world.

That doesn't work out really well.

Oh, no.

I mean, I think data privacy is one of those things that has been building for the past three, four, five decades.

I mean, data is the lifeblood and is the oil of what runs the digital enterprise today.

And the understanding that from a user perspective, most users don't understand what the value exchange by giving their data away.

And more and more that data can be