Ben Brokus

stolen or utilized in ways that the individual user doesn't want.

Digital advertising, digital marketing made a lot of this data available.

And there are a number of brokers that don't act responsibly like good digital citizens, don't act ethically, and don't keep that data secure.

And so while I was at Google, after we almost created the problem, while there, we developed a protocol

called real-time bidding and the rtb protocol enables marketers to bid on individual users based on their data profile and that made data available on just about everyone understanding that you're in thousands if not hundreds of thousands of data graphs around the world might make you feel uncomfortable

At any rate, we knew that the digital media ecosystem needed to clean up its act, and we wanted to provide a solution.

And that's what we did.

We created the best solution in the world for large-scale digital enterprises to evaluate what their data privacy risk is and provide a series of tools in order to mitigate that risk and act in an ethical and good citizenship-like manner.

Yep, something in between.

Call it $100,000 a year in annual contract value.

And our clients are the biggest media companies in the world.

It's more about implementation and volume.

So we serve the digital enterprise.

And so in terms of how we integrate, it's on every website call, every initiation of an app with an SDK.

And so however many times you're pinging us to launch our platform is how you pay for one of our products.

I think another product is a pure SaaS play.

And a third is about

how much of the spend that we are helping you protect, if that makes sense.

So product one and two of three are very SaaS-based models based on volume and evaluated data.

And one is really on the percentage of overlap that we protect.