Ben Brokus

Yeah, but it's basis points.

So with companies that spend hundreds of millions of dollars in marketing, in buying advertising or buying data to inform

So addressability, depending on how much your spend is, we take basis points in order to protect that spend and make sure that you mitigate risk as it relates to placing messages on places that it shouldn't or purchasing data that hasn't been evaluated in the appropriate way.

That's exactly right.

That's exactly it.

Yeah, it was the end of 2015.

We wrote the first code.

I think it got us till the beginning of 17, where we had our first clients and then scaled up.

I think we've averaged about 40%.

growth year over year.

Some years were better, some years were less good, but that's kind of how we've averaged out.

We've been certainly incredibly successful among the digital marketing ecosystem.

We are now expanding beyond that to a more generalized enterprise solution.

We've realized that being the best

at what we do has translated very well to other verticals.

And so we're spending a lot of time making sure that we're the easy button for data privacy programs.

And for those teams, everyone within the Fortune 1000 needs to have a series of tools and a platform by which to execute their privacy program.

And we've penetrated very deep into the media and marketing space.

And now we're really expanding to

the rest of the ecosystem.