Ben Clymer

And they're not finishing in the same way Patek or Lange would by hand with little pieces of wood.

They're finishing, you know, maybe six or seven Rolexes at a time on a polishing wheel, but they're still polishing really the way that it should be done.

They're assembling dials by hand.

They're assembling the bracelet by hand.

There's an incredible amount of handwork that goes into the most basic of Rolex being like a Submariner or a Datejust.

Beyond that, what's so fun about them is they know exactly how different they are than everyone else.

They also know that everyone wants to be like them.

At least two of their four facilities, you might drive by and say, oh, there's Rolex.

It's five stories high.

It's a few hundred thousand square feet.

When you go inside,

you realize that it's actually 10 or 11 stories high, but five or six of those stories are below ground.

And I just remember thinking like, why would they do that?

What's the point of that?

And it was, in fact, to suggest to anybody that drives by that roll it to smaller than they actually are.

And I think if we had any idea of how big the foundation was, it would blow all of us away.

I think it's enormous.

I think they're probably producing more than a million a year, but that's kind of the generally accepted number.

It's who they are.

And if they're going to do something, they want to do things at the highest level.