Ben Clymer

I'm a golfer and have been lucky enough to meet some of their players.

And Adam Scott became a good friend.

And I asked, why don't you sponsor X, Y, and Z?

Or like, why don't you go grassroots?

Whatever.

And they said, this is Rolex, like my golf.

If we're going to do golf, we only want to be involved with the major.

So the U.S.

Open, the PGA Championship, the Masters, and of course the British Open.

And that's it.

If they're going to do tennis, it's going to be Wimbledon and the U.S.

Open.

They don't even want to mess with some of the other majors in tennis.

It's just remarkable how committed they are to working with the very best.

It's wild.

It really is.

Referencing slightly what I was just mentioning, a commitment to only working with the absolute best and foregoing opportunity, foregoing working with the next generation of, we'll say golfers in this case, the guys that are coming up now until they've been validated as the very best, then they're just not interested in, you know, kind of good work if you can get it.

Like not everyone has the benefit of being able to say, I want to work with Tiger Woods, therefore Tiger Woods will work with me.

But I think they are just so unrelenting to their pursuit of excellence in the literal sense.

The very best in the world, no matter what it is, you know, it's Yo-Yo Ma.