Ben Clymer

And they've been with Roger for his entire career.

They really are committed to long-term meaningful relationships, much more so than any other brand.

It's not like with some of these luxury brands or car companies where, okay, new CEO, I believe in tennis and equestrian.

Then he gets let go and the new guy comes in and I believe in sailing and motorsport.

It's not like that at all.

There are core tenets of Rolex.

Motorsport is in fact one of them.

Then that's it.

Like they're not playing in the NBA.

They're not sponsoring baseball.

They're not sponsoring the NFL.

They're doing the things that they do, which is equestrian, sailing to a degree, it's motorsports, tennis, and golf.

And it's just amazing that these strategies continue to deliver decade after decade.

What was golf in 1967?

I actually don't know the answer, but I can tell you it was probably not a big deal, especially back then.

And the fact that they were committed back then and they're even more committed now is just remarkable.

It's kind of silly, but it's almost too simple, I should say.

And I think it's ultimately this attitude of kind of like do the right thing.

They are creating products that deliver in a way that is so far beyond, I think, what people understand that people would be shocked.

The way that I used to process, I used to write for the site.