Ben Clymer

I don't anymore.

But as a journalist, I went to journalism school.

I would say two types of companies, one of which is the more you learn about the company, the less you like, the less you respect them.

And frankly, that's a lot of luxury companies.

You realize that, okay, this Swiss-made watch is actually made in China.

This bag is actually not hand-sewn.

It's sewn by a machine, you know, little things like that.

And then there are other companies where the more you learn about them, the more you like them.

Rolex is the architect of that.

That article that I read in 2015, that was a foundational shift, in my opinion, of how watches should be made, mass luxury watches.

And I think they continue to innovate in a way that we at Houdinki continue to strive to be like.

I mean, as an example, they have two in-house components that nobody knows about or very few people know about.

One of them is called Parachrome, which is a balance wheel, which is literally like the thing that rotates inside the watch.

There was basically, I wouldn't call it a monopoly, but pretty damn close to monopoly on getting those things.

And everybody from Patek to Rolex were using something called a Nivarox balance wheel.

And Rolex said, you know what?

We're going to make our own at some astronomical cost.

And it's going to be 10 times as accurate as the competitor.

And they did that.

And that's one of the few times that they actually communicated on like a technical innovation.