Ben Clymer

And then they're assembling it and putting it together.

So then it just becomes like, okay, the production cost for watch is the raw materials.

It's the man hours, the straps, it's all that stuff.

And then they would ship it out to a US distributor at generally probably about, I would say 40% of what you'll see in the store.

So 40% of like US retail, and then the distributor would take 20%.

And then the retailer would take about 40% of that.

So you can assume that your retailer is buying stuff at about 40% below what you're paying.

And then the distributor is taking 20% of that.

And then the actual producer of the watch is probably making 200% on that.

I think continuity of design is paramount.

That is probably really a simple thought.

If you look at the Samaritan I have on my desk, I have a 1954 Samaritan.

It looks pretty much like this.

I have one from 1965 that looks just like this.

And the idea that you can create a consumer good, and in fact, a completely superfluous kind of unnecessary consumer good that becomes iconic is everything.

If you look at its competitors, look at Omega, the Speedmaster,

the watch that went to the moon, that is by far its most iconic product.

And because they're making the Speedmaster just like they did in the 1960s, that is why it continues to have the following that it does.

Look at cars, Porsche 911.

911s are trading well above retail right now for a variety of reasons.