Ben Clymer

It wasn't always the case, but now they are.

And you look at the Hermes Birkin bag and, you know, it's just sticking with luxury.

You know, that bag has been around for 40 years and it will always be the iconic women's iron bag.

So continuity design, and we just did a podcast on this, I think really is what creates multi-generational demand.

And I think with watches in particular, my origin story is I was given an Omega Speedmaster by my maternal grandfather, who was my hero.

And that watch continues in some form or another to be made today.

And so when my daughter, who's on the other side of this wall, who's six months old, again, is 25 or something, I can say, hey, Georgie, that's her name.

Let's go out and get a watch that looks just like dad's, that look just like your great grandfather's who you never met.

And there's something really wonderful about that because, again, these are multi-generational items.

Thinking long-term, which is what Rolex does, Rolex is planning, I can guarantee they have their product mix figured out for 2035, guaranteed.

Being able to not have to answer to shareholders like so many of us do and play for the long ball, I think is intoxicating for somebody like me.

For example, in 2013, it was the 50th anniversary of the Daytona.

At that point, the watch was a steel watch with a steel bezel.

All people wanted was a black bezel.

That's it.

That was all we were looking for.

It wasn't too much to ask for.

They didn't give it to us.

They waited another two years.

They gave us a platinum Daytona with a colored bezel.