Ben Clymer

It was kind of brown, ceramic bezel.

And I just said, man, that's kind of shitty.

Like 50th anniversary, they're not going to give us the thing that we want.

And it's just a black bezel.

It doesn't seem like much.

And then when the watch came out in 2015...

We all said, great, and we're celebrating it.

And that kind of set off the pandemonium.

But they do these iterative things where like that black bezel now exists on the gold version of the Daytona, but not on a bracelet.

And so if you want to buy a black bezel on a gold Daytona, it comes on a rubber strap.

And I guarantee you next year, the year after that, we're going to get it on the bracelet.

This idea of iterating to a degree that is so frustrating almost for the consumer, but it makes you so excited.

And by the way, I want the gold Daytona on the bracelet with the black bezel, but because it didn't come out of the bracelet, I bought it on the rubber strap.

Even though it's not even really what I want.

You know, when it comes on the bracelet, I'm going to buy that too.

And the idea that they've got, they've created demand for product that people will buy several iterations of basically, this is not basically really the same thing.

It's just super admirable.

As somebody that creates products, which is what we do sometimes at Hiddinkie,

I mean, to do things in that level of detail and continue to foster the demand that far outweighs the supply is just remarkable.

But again, doing things in a way that is not shouting from rooftops, but the quality is there.