Ben Cohen

I dropped out of college.

He went to four years straight and he applied to medical school and got rejected by all the medical schools.

And I had tried to become a potter, making pottery and selling it.

And

nobody would buy my pottery.

So we were both failures.

And we got together one day and we said, well, we're certainly not getting anywhere.

We were 26 at the time.

We're not getting anywhere.

Maybe we should start our own business.

And the only thing we really liked doing was eating.

So it had to be a food business, and our idea was that we wanted to live in a rural college town.

In Vermont?

Well, we didn't know it was going to be Vermont.

And we wanted to take a food trend that was starting off in the big cities and take it to a rural college town.

Smart.

So the two things that were happening at the time were bagels and homemade ice cream.

So first it was going to be bagels, and then we looked into how much the equipment cost, and we couldn't afford it.

So we figured ice cream had to be cheaper, and that's how we decided to go into the ice cream business.

Food for me is mostly texture.