Ben Cohen

And what I like about ice cream is the contrast of the smooth, creamy ice cream with the crunchy, big chunks.

You know, I do have somewhat of a minimal sense of smell, a minimal sense of taste.

And so the ice cream is also very highly flavored so that I could figure out what the heck I'm eating.

You know, people used to talk about all those dirty hippies, peace and love, you know, derisively.

And I mean, the original peace and love guy is Jesus Christ.

So yeah, I believe that those are the basic things that we need to be working for.

So, you know, people have derisively called me, you know, the hippie businessman.

And I just say, you know, I'm

I'm pretty much following the Sermon on the Mount.

Well, originally, we had no plan to become anything more than one homemade ice cream shop in an old converted gas station.

Is that gas station still there?

No, it got torn down.

It turned into a parking lot.

Of course.

There's a song about that.

First, when we opened up, we said we want to be a community-based ice cream shop.

And we didn't really know what that meant.

But we wanted to run our business in the way that...

regular old people walking down the street would like to see a business run.

You know, essentially a business that cared about the community as opposed to a lot of the normal mode of business, which is extracting from the community.