Ben Cohen

The norm of business, and I'm not talking about small businesses here, but the norm of larger businesses is that

It exploits the environment, it exploits its workers and it exploits the community.

And we didn't want to do that.

So, you know, as a little homemade ice cream shop, we started producing free festivals for the community and

put on evenings of free movies.

But you still wanted to make money.

I mean, this was a community-based business, but you needed to have a bottom line.

Right.

I mean, what happened before that was that the business is growing and we're entering new markets.

We finally figured out that...

If we pack the ice cream in pint containers, we can sell it to grocery stores.

And that's what really turned the corner for the business.

Jerry and I were having a hard time making a profit at the ice cream shop because we were over-scooping.

You know, we realized that.

And it took us two years to figure out that that was the problem.

Is over-scooping giving people too much ice cream for their one scoop?

That's exactly what it is.

You were too generous with your scoops.

That's correct.

You know, any other food product is portioned in the back room where they have scales.