Ben Collins

It's from 15 years ago and it's some like narrow joke about like Arby's or something. I have no idea. But the beauty of the place is that it adapts the times and everybody has their own sentimental relationship with it. So far, we've seen that, you know, in the in the bare bones crosstab reading we've read, you know, it's literally every single generation. We get a lot of Gen X men.

We get a lot of Gen Z women who liked our Palestine coverage. Like it's all over the place.

We get a lot of Gen Z women who liked our Palestine coverage. Like it's all over the place.

We get a lot of Gen Z women who liked our Palestine coverage. Like it's all over the place.

All of us came to that conclusion, all of us.

All of us came to that conclusion, all of us.

All of us came to that conclusion, all of us.

Yeah, our editor-in-chief has been there for 27 years. Yeah.

Yeah, our editor-in-chief has been there for 27 years. Yeah.

Yeah, our editor-in-chief has been there for 27 years. Yeah.

The whole point of this from the very beginning is to protect their process. We didn't want to come in and change anything in that regard because the process is – It's a way of doing things that actually I think other places could really learn from and help from. I just want to walk through their daily process for writing headlines. They come in every day.

The whole point of this from the very beginning is to protect their process. We didn't want to come in and change anything in that regard because the process is – It's a way of doing things that actually I think other places could really learn from and help from. I just want to walk through their daily process for writing headlines. They come in every day.

The whole point of this from the very beginning is to protect their process. We didn't want to come in and change anything in that regard because the process is – It's a way of doing things that actually I think other places could really learn from and help from. I just want to walk through their daily process for writing headlines. They come in every day.

There's either one or two meetings depending on the day. And then they write. So usually it's around like 190 headlines. They are put into a Google form and completely anonymized. Then from there, it's trimmed down a little bit by one of the editors per day. Then they go in the room and they read them out loud, all of them.

There's either one or two meetings depending on the day. And then they write. So usually it's around like 190 headlines. They are put into a Google form and completely anonymized. Then from there, it's trimmed down a little bit by one of the editors per day. Then they go in the room and they read them out loud, all of them.

There's either one or two meetings depending on the day. And then they write. So usually it's around like 190 headlines. They are put into a Google form and completely anonymized. Then from there, it's trimmed down a little bit by one of the editors per day. Then they go in the room and they read them out loud, all of them.

And if it gets a laugh or if it's like that's something that's a character we're going to bring back or they're going to talk through it, they check it off. And then they whittle those down over and over and over again. By the end of the meeting, there's usually, what, Danielle, like 10 max, 5 to 10?

And if it gets a laugh or if it's like that's something that's a character we're going to bring back or they're going to talk through it, they check it off. And then they whittle those down over and over and over again. By the end of the meeting, there's usually, what, Danielle, like 10 max, 5 to 10?

And if it gets a laugh or if it's like that's something that's a character we're going to bring back or they're going to talk through it, they check it off. And then they whittle those down over and over and over again. By the end of the meeting, there's usually, what, Danielle, like 10 max, 5 to 10?

And then those get written out. And if the copy's not good or if it's just a nib or something, that gets whittled down to like three or four per day. That comes from that contributor network that has like legit famous people in it or it comes from the people in the room. And then only after all that do they go back and they're like, that guy wrote that thing. Yeah. That's how meritocratic this is.