Ben Collins

And then those get written out. And if the copy's not good or if it's just a nib or something, that gets whittled down to like three or four per day. That comes from that contributor network that has like legit famous people in it or it comes from the people in the room. And then only after all that do they go back and they're like, that guy wrote that thing. Yeah. That's how meritocratic this is.

And then those get written out. And if the copy's not good or if it's just a nib or something, that gets whittled down to like three or four per day. That comes from that contributor network that has like legit famous people in it or it comes from the people in the room. And then only after all that do they go back and they're like, that guy wrote that thing. Yeah. That's how meritocratic this is.

And if I came in there and I was like, oh, I have a better way of doing this, I would be a fucking maniac. So keeping that process in place was our number one goal, and we've not changed that in any capacity. Our whole thing, we just said to them, we just need to give you more avenues for jokes. We need to give you money for video. We need to, again, make a newspaper or something.

And if I came in there and I was like, oh, I have a better way of doing this, I would be a fucking maniac. So keeping that process in place was our number one goal, and we've not changed that in any capacity. Our whole thing, we just said to them, we just need to give you more avenues for jokes. We need to give you money for video. We need to, again, make a newspaper or something.

And if I came in there and I was like, oh, I have a better way of doing this, I would be a fucking maniac. So keeping that process in place was our number one goal, and we've not changed that in any capacity. Our whole thing, we just said to them, we just need to give you more avenues for jokes. We need to give you money for video. We need to, again, make a newspaper or something.

Whatever you guys want to do, you need to be in more... spaces to do that. So it's not just headlines in the internet, something much bigger. That's the thing that we're doing is we're protecting a process that can feed into much bigger things.

Whatever you guys want to do, you need to be in more... spaces to do that. So it's not just headlines in the internet, something much bigger. That's the thing that we're doing is we're protecting a process that can feed into much bigger things.

Whatever you guys want to do, you need to be in more... spaces to do that. So it's not just headlines in the internet, something much bigger. That's the thing that we're doing is we're protecting a process that can feed into much bigger things.

Look, I try to get a feel for what everyone wants first. There is a level of selflessness, especially with this thing. I view this thing as a museum. Directly outside this door, there is 30 years of newspapers and boxes. And it would be a level of true egomania to think that I could do it better.

Look, I try to get a feel for what everyone wants first. There is a level of selflessness, especially with this thing. I view this thing as a museum. Directly outside this door, there is 30 years of newspapers and boxes. And it would be a level of true egomania to think that I could do it better.

Look, I try to get a feel for what everyone wants first. There is a level of selflessness, especially with this thing. I view this thing as a museum. Directly outside this door, there is 30 years of newspapers and boxes. And it would be a level of true egomania to think that I could do it better.

So the first thing we did was we brought in everybody that we could find from the 30 years of The Onion and talked to them. And we tried to listen to what they think The Onion is, and we tried to get every angle of it all the way around. And then we tried to listen to people, kids on TikTok who read our headlines and do the thing where they just point at it.

So the first thing we did was we brought in everybody that we could find from the 30 years of The Onion and talked to them. And we tried to listen to what they think The Onion is, and we tried to get every angle of it all the way around. And then we tried to listen to people, kids on TikTok who read our headlines and do the thing where they just point at it.

So the first thing we did was we brought in everybody that we could find from the 30 years of The Onion and talked to them. And we tried to listen to what they think The Onion is, and we tried to get every angle of it all the way around. And then we tried to listen to people, kids on TikTok who read our headlines and do the thing where they just point at it.

And we listened to those people too, right? What do they think The Onion is? People who've had this their whole lives. This is already an institution in their life, and they view it that way too. And then we just try to synthesize it. And we don't try to like stray from that too hard or don't try to make business decisions that interfere with that. We try to protect the sanctity of the thing.

And we listened to those people too, right? What do they think The Onion is? People who've had this their whole lives. This is already an institution in their life, and they view it that way too. And then we just try to synthesize it. And we don't try to like stray from that too hard or don't try to make business decisions that interfere with that. We try to protect the sanctity of the thing.

And we listened to those people too, right? What do they think The Onion is? People who've had this their whole lives. This is already an institution in their life, and they view it that way too. And then we just try to synthesize it. And we don't try to like stray from that too hard or don't try to make business decisions that interfere with that. We try to protect the sanctity of the thing.

And they're like, OK, well, how do we protect this and make it a business on top of it? And that's always been my thing for the last few months is make sure that they have what they need to succeed. And. That's really the whole process. I wish I should write it down and have a book that is an airport called Drive or something. Yeah. But I don't have that yet. I'll get back to you on that.

And they're like, OK, well, how do we protect this and make it a business on top of it? And that's always been my thing for the last few months is make sure that they have what they need to succeed. And. That's really the whole process. I wish I should write it down and have a book that is an airport called Drive or something. Yeah. But I don't have that yet. I'll get back to you on that.

And they're like, OK, well, how do we protect this and make it a business on top of it? And that's always been my thing for the last few months is make sure that they have what they need to succeed. And. That's really the whole process. I wish I should write it down and have a book that is an airport called Drive or something. Yeah. But I don't have that yet. I'll get back to you on that.